Archion Extends International Growth Via New Reseller Partnership With Genesis/Matrix Of Canada

By August 14, 2007News

Burbank, CA, Aug 14, 2007 – Archion, the entertainment industry’s largest storage solution provider to Avid storage systems, has extended its international reach via a new reseller partnership with Genesis/Matrix of Canada. The announcement was made by Daniel Stern, Executive Vice President, Sales, for Archion.

Through the new relationship, Genesis/Matrix will serve as a Platinum reseller of Archion’s highly successful and award-winning Synergy HD™ family of hardware RAID storage products, as well as the Alliance™ family of Storage Area Network solutions, to customers located in Western Canada.

Regarding the news, Mr. Stern said, “Over the past year, Archion has experienced strong demand for our products throughout North America. It is very important for us to partner with the leading service provider in one of the fastest growing entertainment and media markets. We believe that with Archion and Genesis/Matrix working together, Avid Unity™ and LANshare users throughout Western Canada will quickly be educated about Archion’s award winning Synergy HD™ and Synergy HD4™ storage solutions.”

“The Archion product offerings coincides with our desire to bring more value to our customers,” states Genesis President Kelly McCarthy. “The Archion relationship supports the idea that the Genesis has brought value to the broadcast and post production marketplace through its purchase of Matrix Video and we are very excited to be a part of that.”

Mark Driscoll, Broadcast and Post Production Senior Sales Consultant for Genesis/Matrix, said, “Over the past 10 years, we’ve been providing Avid solutions to hundreds of customers across Western Canada. Archion’s Synergy™ storage solutions allows Avid Unity™ owners, as well as stand alone system owners, the choice of expanding their storage requirements with storage solutions that not only out-perform Avid’s, but also offer a price advantage.”


Genesis Communication Inc. is one of Canada’s premier premiere technology systems integration companies also specializing in state-of-the-art audio/video and digital content creation production systems. Genesis provides a full range of design/build, consultation, and installation services including fully integrated audio, video, security, data, and telecommunication systems.

In May 2007, Genesis acquired Matrix Professional Video Systems, Inc., the predominant production/broadcast video and audio content creation solutions provider throughout British Columbia for over 20 years.


According to Archion CTO James Tucci, Synergy HD4™ is the newest and most powerful addition to the Archion Synergy family of FC Raid storage products for Digital Video systems.

Archion’s Synergy HD4™ features an unrivaled compatibility with Unity™ that extends the capacity and performance while sustaining the life span of AVIDS™ legacy Unity™systems. This new and groundbreaking product extends Archion’s original Synergy HD abilities from 400MB/sec to 800 MB/sec bandwidth with its dual 4GB FC ports and has increased its capacity from 8TB to 12TB in the same 3 RU space.

As the latest addition to the Synergy products, Synergy HD4™ is fully compatible with all previous Archion products, as well as the 1gig, 2gig and 4gig Unity™ environments. Synergy HD4™ is the only storage for Unity™ utilizing both 4GB ports on one switch for a full 800 MB/sec of available bandwidth.

Synergy HD4™ is a full-featured SATA II to FC Raid storage system designed for networking digital video systems in an Avid Unity™ environment. It is available in units from 4 TB to 12TB with 2 ports of 4GB FC and is certified with Unity 3.3 thru 4.2.2


According to Mr. Tucci, Archion’s Synergy HD™ is certified for Avid Unity MediaNetworks™ 3.X through 4.x and Interplay™.

Synergy HD™ was engineered to expand the storage requirements of existing Unity™ clients without the need to replace or upgrade their current Unity infrastructure. The sophistication and intelligence of Synergy HD™ extends the usable life of current Unity MediaNetworks™; while providing a greater ROI for Storage and Unity™. Synergy HD™ is fully compatible with Archion’s Alliance™ and Synergy™ products. Unlike Unity MediaNetworks™, Synergy HD’s Hardware RAID protects media in the event of a drive failure without the need to mirror. Synergy HD™ is rapidly becoming the storage of choice for existing AVID Unity™ clients during 2007.


Archion Technologies, headquartered in Burbank, California, was founded in 1999 by a group of technology entrepreneurs with a vision for designing networked storage systems for the professional video market. For more information, please see


Contact: Dan Harary
Asbury Communications

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